You don’t need to commission Cambridge University’s top research team to work out the fundamental difference between super successful millionaire businesspeople and the plodding wannabes that talk a good game but whose businesses in truth never amount to much more than a bean. All you’ve got to do is look at how much they get done.

It’s my belief that the single thing that separates people who have success in business from those who don’t is implementation.

  • Making things happen.
  • Doing it.
  • Getting it crossed off the list.
  • Delivering.

At the end of the day, the people with successful businesses have found a way to do all these things. They make things happen, they deliver. For them, it is an anathema to dream and plan but not to do. Once we make our minds up that something is worthwhile doing and that we ought to do it – we get it done. It’s this ability to execute and implement that I reckon is responsible for ninety percent of all my wealth. It could be more than ninety percent!

I had a really interesting email last week from a gentleman who had just read about the tremendous success of thebestof business. (thebestof is my UK franchise business that we launched in the summer of 2005 and which has gone on to become the fastest growing UK franchise ever with many thousands of UK businesses paying for membership.) The email said that back in 2003 he had an idea for a website that would do exactly what thebestof has gone on and done. He had the idea. But he didn’t implement.

It’s definitely easier to get an edge in business based on your ability to deliver and make things happen rather than, for example, to find a great new idea or spot the next big thing. The ideas and concepts are already out there and just implementing them effectively will be enough in many cases to skyrocket your business.

I had a franchisee last week, who’d lost a customer. I asked what his Tracking Number stats were for that customer and my franchisee told me that he hadn’t yet put the tracking numbers on that customer’s account. He’s had six months to do this but he ‘never got round to it.’ Oh he had lots of reasons why he hadn’t got it done. How busy he’d been, his wife had been ill, the snow had caused problems but I mean…six months to fail to complete a 10 minute task.

Result, the customer leaves and he has no means of defence to try and keep them.

If only he’d been swifter to implement …

Millionaires in waiting please take note.

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