I’ve just run one of our regular Discovery Days for our thebestof franchise.  We had eighteen people come along to our Training Suite in Solihull to spend a few hours with myself and my Team so we can find out about them and, importantly, they can find out all about us.

I always have at least one, usually two franchisees with me at these events.  Talking to existing franchisees is the most useful thing anyone can do when they’re contemplating investing in a franchise business and, as it happened, one of the customers of the franchisee who was here today was also in the room (the customer is contemplating buying a neighbouring franchise as a direct result of his experience with our franchisee – make sense?)

I was talking about the type of people that make successful franchisees and, first, one of the most important elements is that they are genuine “people people”.  I spoke a little bit about this and gave some stories and anecdotes and then the customer raised his hand and interjected.  “Nigel, I agree with everything you’re saying” he said, “but the thing that makes Ian (i.e. the franchisee) stand out a mile is that he cares so much about his customers”.

He then spoke for a few minutes about things that Ian did that showed how much he really cared about his customers and it was clear that Ian had made a really big impact on this guy, who was in no doubt whatsoever that the reason for Ian’s success was simply that he cared more than anyone else.

When you think about it, isn’t that a really great lesson for success in business and, as a long term strategy, I reckon it’s bang on.

If you care more than anyone else then ….. you will succeed (subject, of course, to doing the right things as well).

It’s got me thinking, I can tell you.  I’m already plotting and planning different ways in which we can show that we care to our customers and to our franchisees.  Watch this space.

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