I was driving down to Cheltenham last week to meet with one of my top franchisees, Simon Bullingham, who runs thebestof Cheltenham. Simon is one of our very best franchisees. He’s built a great business and has a fabulous reputation in the town.

One of Simons little tricks is that whenever he’s going to see a potential customer he plays up-tempo loud rock music in his car on the way there. He’s the king of the Power Ballad.

Why?

Because it gets him in the mood.

Music is hugely powerful in this respect. Play 3-4 of your favourite up-tempo, inspirational tracks loud enough and you’ll feel different.
The right music can significantly increase your chances of success in a sales meeting, because it pumps you up, makes you feel confident, fuels your self-belief, gets you playing ‘from a 10′.

It’s the simplest easiest thing to do and all the super-successful sales people I know do it- yet it’s little used by average sales people. Hmmmmm.

Play the right tunes before your next important meeting…

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