Got a lot of emails on last week’s post about the importance of playing the right music to get you in the mood before sales appointments or important meetings.

Quite a few of you have sent me in your list of preferred tracks – brilliant, thank you. I’m contemplating pullin together a ‘kick-ass’ playlist or compilation. Watch this space…

However, to continue the music theme I noticed something else this week. When I was 19 I was working as a cashier at Barclays in Leeds. I used to have to work every other Saturday. I discovered that, on a Saturday morning, if I began Meatloaf’s ‘Bat Out of Hell’ just as I got into my car I could, with a bit of luck on the traffic lights, get all the way to the car park in Leeds city centre before the track finished. It kept me focused!

Recently, I was driving down to Cornwall for the weekend with Sue and the children and we had the iPod on shuffle. ‘Bat out of Hell’ came on and suddenly I found myself transported back over 25 years to my youth. Music has that power.

Next up, the iPod Gods gave me ‘Bohemian Rhapsody’. What was happening? Two iconic tracks from the seventies, back to back. But then I got thinking. Why are those track as fresh and powerful now as when they were first released in 1977 and 1975 respectively?

The answer is because they were both mould-breaking. They were both very different at the time to anything else out there. Both tracks were responsible to a large extent for kick-starting the success of their artistes.

And you know, it’s like that in business too. And not just big international business like Apple or Google. This applies at a local level.
What is it about your business that’s truly unique and makes you stand out from the rest?

What’s your ‘Bohemian Rhapsody’ or ‘Bat out of Hell’?

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