What a shambles.

The three lions turned out to be pussy cats. Yesterdays performance by our overpaid, over indulged and over rated football team has left huge disappointment across the country. I really thought they would come good in Blumfontein and put in a performance but it was not to be. They really were abject and doubtless the inquest will begin for real today – and so it should. We could and should have done much better.

Of course Lampards ‘goal that wasn’t a goal’ will also capture some headlines, and rightly so. I think Sepp Blatter and John Motson are the only two people in the world not in favour of introducing goal line technology. It exists. It’s been tried and tested and it can deliver certainty in moments, just like it does in tennis and cricket and rugby and American football. Yet FIFA resist its introduction, against all logic and common sense. Yesterdays decision by the Uruguay referee and linesman was embarassing for the sport. Surely now progress will be made. The next World Cup will have goal line technology at least – one positive legacy from yesterdays Engand debacle.

So what has all this got to do with your business? Oh, plenty, I can tell you.

What innovation are you NOT using in your business that you should?

What technique are you failing to implement and adopt against all common sense?

Where are you behaving like Sepp Blatter and how embarassed are you about it? More importantly, are you going to grasp the nettle, decisively and put it right?

Here are just three possibilities:

• Social Media – hardly any business owners are using it properly and engaging with local people to build their business. Yet Twitter and Facebook is where the people are – and they’re free to engage with. It’s as obvious as Lampards shot…

• Database and CRM – the most valuable asset you’ll ever own in your business is your database – but its worthless if you’re not using it. The ball is a yard over the line on this one…yet so many business still haven’t seen it.

• Newsletters – still the most useful, most valuable way, bar none, to nurture relationships and boost sales yet still only practised by a handful of businesses despite everyone else in the stadium seeing it clearly.

OK, the analogies are becoming a little stretched but the point is clear. When you saw that ball cross the line yesterday you marvelled at the idiocy of the officials and the intransigence of the games administrators that denied England a goal. Today, with World Cup fever receding, marvel constructively at your own failure to see the blindingly obvious and make a vow – and a commitment – to implement one thing that you know you should have done months ago. Your failure to do so will not only be embarassing but could cause real long term damage to the future of your game!

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