I went to Wimbledon last week with my wife Sue. We had a great day and saw the Ladies semi-finals.

One thing that struck me was how differently the top seeds are treated at Wimbledon. They are favoured and looked and after in lots of ways, for example, who they play, when they play, where they play etc. Everything is geared to give the top seeds the best possible chance to make the final or the semi-finals. It struck me that it should be like that in business too.

You see, all customers are not created equal. Some are worth a lot more to your business than others. Who are your Top Seeds, and what are you doing to treat them differently and make sure they know that they’re your top seeds?

I’ve had some amazing feedback recently from several Members of my Entrepreneurs Circle who took action on the back of this message when I talked about it at our Monthly Business Growth Event in Croydon last week. They made proactive contact with their best customers and the results were more sales, more bookings, more referrals and more profits. (More so than on any other single thing that we’ve advocated in recent months)

So, given the impact this very simple initiative had I thought I ought to share it with all the dearly beloved readers of my humble blog…so here it is.

Don’t miss out on this neat, universally applicable, free and easy to implement technique!!

Your mission this week, should you choose to accept it: Pick up the phone and talk with 8 of your best customers. Tell ‘em that you really appreciate their business and make ‘em an offer – give them something that shows you’re sincere and makes ‘em feel valued and loved.

I guarantee good things will happen if you do.

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