With the new football season now upon us (hurrah!) I have been devouring the press coverage of the build up. My team, Leeds United are riding high in the Championship once again this year following our successful promotion campaign last season. It’s all very exciting but, of course the Championship is dwarfed by the importance and profile of the Premiership.

In this context, I was very interested to read recently of the approach adopted by both Fernando Torres and Wayne Rooney in relation to training. Apparently, both these players, who are the biggest superstars at their respective clubs, are always the last off the training ground each day. They spend longer, on their own, practising their free kicks, their finishing, their shooting, etc and, it got me thinking that that is what it’s like in business as well.

You see, the super successful entrepreneurs – the superstars, do spend longer working “on” their business. They do make sure, every day, that they spend time focusing on the marketing of their business and they are to be found at their place of work long after everyone else has left BUT they’re not always doing work – they are working on their business, developing new things and focusing on the marketing. There’s a big difference. Lots of footballers train really hard and, similarly, lots of business owners work really hard.

Torres and Rooney have been blessed with amazing talent when it comes to kicking a football and playing the game but, it’s a talent that has been honed, developed, nurtured and polished by the amount of time they spend working on their game.

That’s the message for this week – you’ve got to get off the treadmill, out of the doing and focus “on” your business pretty much every day if you want to play in the Premiership.

See you there!

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