Come on guys, be honest. You know what you should have done first thing this morning, don’t you but, I know that most British business owners did something different instead.

What you should have done first thing this morning – at least if you want to be super successful and move your business forward – is, of course, to give some focus to your marketing. This is particularly true if marketing is not something you are naturally good at. In those circumstances, it’s almost imperative that you do it first thing otherwise it will get consumed by the list of the day, it will never emerge at the top of your priority list and, you will lurch into tomorrow, and then tomorrow and then tomorrow and no marketing will get done.

I promise you, one of the key reasons why I have been able to build five separate million pound plus businesses in the last five years is because, every morning, when I get into the office I spend at least 60 minutes and usually 90 minutes to two hours doing marketing.

Marketing is what brings in the customers. Marketing is what keeps our existing customers coming back.

Marketing is what generates the revenue to pay the bills and create the profit to fund the lifestyle, etc, etc.

If you spend the first hour of every day doing marketing for the next four to five weeks then the experts will tell you that you will have established a new habit and, it will become much easier for you to continue spending the first hour of every day doing marketing thereafter. I have no idea whether this is true or not but, I do know that doing marketing first thing is a well established habit that I have and, I commend it to you in the strongest possible terms.

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