My new book ‘The Botty Rules – success secrets for business in the 21st Century’ was published on 1st February and made the UK Bestseller a few weeks later!
It tells the story of my entrepreneurial career and of the five separate million pound + businesses that I’ve built over the last five years. Interwoven within the story are The Botty Rules – the simple but powerful lessons that I’ve learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur.
Botty Rule No. 18 in the book is:“Pay-per-click is one of the most powerful and cost effective marketing tools available to most businesses.”
Without doubt, Pay-Per-Click advertising has been the single biggest driver of sales into my business over the last seven years. I’ve spent, literally, millions of pounds with Google and it’s been an absolute pleasure to do so. You see, every time I spend £1 with Google, I get £4, £5 or £6 back. Sometimes as much as £10 back. It’s like a little money making machine, once you’ve worked it out and do it properly.
In my biggest spending month ever, I spent over £140,000 with Google in a single month. I tell you that, not to brag or boast, but to give you some indication of the size of the prize here. It’s massive.
Now whilst it’s true that Pay-Per-Click has become much more competitive in recent years than it was in those heady early days of 2003 / 2004, it is still a very, very powerful tool. And because of the way it works you can control your budgets precisely, you can track exactly what happens, so you know, to within a few pence, exactly what your return is on investment at any one time. You can start small, with fairly modest budgets (I’d recommend just putting £50 on this to begin with and see if you can find a way to make it work).
When you can crack Pay-Per-Click (and for most local businesses it’s relatively easy to do) then it can catapult your business forwards very, very quickly.
If you don’t understand how it works and / or you’ve never tried it, then stop reading this now, go and join my Entrepreneurs Circle and do the online training in which I teach you how to use Pay-Per-Click for your business. It’s very straightforward, it’s in 12 mini chapters, each one of which is five – six minutes long and it will enable you to get up and going with Google ad words today. Do it properly and that should ensure that you’re putting money into your business and making sales by tomorrow.
We finished publishing ‘The Botty Rules’ tweet by tweet on Twitter recently! It was a genuine world first which we’re really proud of so if you enjoy reading things in chunks of 140 characters at a time why not visit @bottyrules and start from the bottom up!
Or if you’d prefer to read it the traditional way, you can order ‘The Botty Rules’ at all good book stores or via Amazon.
. Happy Monday everyone… 
