Archive for December, 2011

Twitter – Weekly Updates for 2011-12-30

Twitter – Weekly Updates for 2011-12-30

Twitter – Weekly Updates for 2011-12-23

Who You Hang around with Matters

You know how your mum always told you how important it is to have good influences. Spend time with the good crowd, the people who can benefit you. These people are going somewhere. Avoid the losers, the ones who aren’t going anywhere. They’ll drag you down with them.

Once again, your mum was right—both then and now.

Business is all about energy and influence. So much of success comes down to your attitude. And like it or not, your attitude is shaped by people you spend time with. If you’re spending time with negative people, people who think small ideas and make excuses that lead to failure, then you will soak up their negativity. These people are losers. Spend time in their company and you’ll become one too!

If you’re around people who tell you all the things you can’t do, you’ll begin to believe them. They’ll limit your thinking and your success. You’ll become part of their sad club.

Who you spend time with matters – a lot.

In a world that is changing so fast, spending time with big thinkers, successful and positive people, who energise and inspire you, will have the opposite impact. Talking with and learning from people who you want to emulate will make your success soooo much more likely. These people will reinforce your ability to achieve your goals. They’ll build you up and even help you along your path. They’ll help you believe that anything is possible.

The thing about positive and successful people is that they understand that sometimes mistakes get made and failure happens. But they don’t make you feel like a failure for falling down. They motivate you and inspire you to get back up and do better.

The losers? Well, they’re happy you’re down there with them!

The law of attraction

If you’re a positive person who knows you can create your own success, people will be drawn to you. They’ll want to be around you. This is the law of attraction. It’s one of the things that separate the winners from everyone else. Spend time with positive and successful people, share their attitude, and attract and keep customers and influencers.

And be sure to learn as much as you can from the winners. Successful people who’ve been there and done that are excellent mentors. They’ll show you in their actions what to do. If they trust you, they’ll confide in you what not to do based on their past mistakes.

Not only do they have an attitude and experiences that can help you, but they also have a network that can grow your bottom line. Learn as much as you can from these winners!

Twitter – Weekly Updates for 2011-12-16

Twitter – Weekly Updates for 2011-12-09

Why you should never send Christmas Cards to Customers

…or suppliers.

I am deadly serious. Now, before you start calling me Ebenezer, I want you to listen to my logic and rationale here because I believe it is completely compelling.

What happens during December is that every business in the country gets dozens and dozens of Christmas cards sent from all their suppliers and a handful of their customers.

Some of these cards are wonderfully designed and some are hugely expensive but, here’s what happens when you receive them – you glance quickly at who it’s from, shrug and stand the card up on a table/desk or put it briefly on the wall. Your relationship with the person who has sent you the card is not meaningfully enhanced in any way – and that’s why they’re a waste of time and money to send.

Because, you see, sending Christmas cards is a great example of doing what everybody else does and, as a result, you end up where everybody else ends up, i.e. as part of a crowd. What you all know is that one of the keys to becoming super successful is to stand out from the crowd and you can’t do that if you do exactly the same things as the crowd.

Now, I’m not suggesting that people are insincere when they send their Christmas cards. Often, people are very genuine in the thanks that they are trying to show for the custom that they have received over the preceding twelve months. That bit is not in doubt. But saying “Thanks for your business” in the same way and at the same time as everybody else, means that your message is lost, often completely and it’s massively diluted at best.

Why not use that brain of yours and do some creative thinking.

Why not send something other than a card and do so during the second week of January, after all the Christmas cards have been thrown away and everyone sent one has been forgotten, you could do something that would make you properly stand out from the crowd. You could send your key customers something properly personalised and/or helpful to them and you could deliver it at a time of year when they’re not receiving anything else. (There’s also a logic and a degree of sincerity that comes with a message like this arriving a couple of weeks into the New Year and it lends itself to you being able to talk, with integrity, about how you want your relationship to develop and grow during 2012.

I hope I’m making sense here.

In a nutshell, you shouldn’t send Christmas cards to all your customers and suppliers because it is crowd like behaviour that is done by everyone else and there will be a zero return on investment for the time, effort and thinking that goes into it. Much better to deploy that time, effort and thinking into something more useful that will help you emerge from that crowd and will properly strengthen your relationships.

So, on that basis, please don’t be offended when you don’t receive a Christmas card from me. Instead, for all members of the Entrepreneur’s Circle I enclosed a gift with the November Circular which was our fabulous 2012 Year Planner. I hope you all like it but, more importantly, I hope you put it up somewhere prominent so that it can help you to make 2012 your best year ever. (And yes, I know it’s early to receive the Year Planner and your first Christmas gift but, hey, I wanted to make sure that I got ahead of the crowd….)

Twitter – Weekly Updates for 2011-12-02