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Twitter – Weekly Updates for 2012-02-03

Friday, February 3rd, 2012 at 8:15 pm  
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Are you a Filer or a Piler?

Friday, February 3rd, 2012 at 10:15 am  
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Do you get stressed about the state of your desk? Relax it’s an entrepreneur’s trait.

I can’t contemplate wasting my life filing stuff away. I need the organised chaos of my ‘stuff’ for my brain to work properly. There’s just no way I’d get anything like as many things done if I had to be tidy. It used to worry me. I thought it was a weakness, a failure on my part. But now I know that it’s not. And yes, I do insist all that all the public places within N5 are kept smart and presentable but my work space doesn’t need to be. It’s purpose is to facilitate work.

I’ve got a huge long desk – nearly 12 feet long – and I slide up and down on my caster driven chair, accessing all the different piles of papers, books and files as and when I need them.

Oh sure, I tidy up occasionally, put a few things away, but you still can’t see the wood of the desk. I reckon all of us true entrepreneurs are pilers -not filers. It’s part of what makes us good at what we do.

So chill, I hereby give you permission to never again worry about the state of your desk. Piles are OK! (But you’ll need too find another office to pinch when you need to meet customers!)

Twitter – Weekly Updates for 2012-01-27

Friday, January 27th, 2012 at 8:15 pm  
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How Many Pillars Have You Got?

Thursday, January 26th, 2012 at 3:06 pm  
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When I say ‘pillars’ what I mean is, the number of different ways you have in your business of either bringing in new customers or getting previous customers to come back and buy from you again.

When you have lots of pillars, the roof (i.e. your revenue) is very, very secure. Even if one pillar falls down or crumbles, the roof doesn’t move – that’s why the Parthenon has remained standing for thousands of years – it had a lot of pillars.

However, if your roof is supported by only one or two or even three pillars then if anything happens to one of them, your revenue can tumble and your business will face dire issues. That’s why you need lots of pillars.

The most common theme when I do my 1:1′s with members of the Entrepreneur’s Circle is none of them have anything like enough pillars. As business owners they’re currently dependent on just a couple of ways of getting customers.

The good news is – it’s an easy fix. Building new pillars requires work and effort and thought but there’s nothing inherently difficult or complex about it.

Having plenty of pillars to support your marketing is especially smart when times are changing fast – like now. Things that worked historically start to wane, new opportunities emerge. The businesses with lots of pillars are the ones best equipped to thrive in situations like that…which is why this is so important.

I think it’s quite funny when people tell me that they’re just getting into email marketing, for instance. Now don’t get me wrong, email marketing can be hugely effective in most businesses and I absolutely recommend it as one of your pillars – preferably at least weekly and with every email part of a bigger campaign. But my wry chuckle is because email marketing is past its peak. It’s dying as a marketing medium.

The youth of today don’t have email accounts (other than to verify their logins for their social media profiles). they communicate via social media. It’s my prediction that by 2022 email marketing will be a niche medium used only to communicate with the over 50′s. See what I mean? (Yes it’s still an important pillar today – but you’d better have other pillars in place as well to provide ‘support’ when that one starts to crumble.

Broadly speaking, what I’m saying here, is that to be super-successful, you need to be well into double figures on your pillar count.

Anything less and you’re almost certainly leaving money on the table and placing your revenue in a less than stable position. Get building!

Twitter – Weekly Updates for 2012-01-20

Friday, January 20th, 2012 at 8:15 pm  
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Twitter – Weekly Updates for 2012-01-20

Friday, January 20th, 2012 at 8:15 pm  
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The Day I was rendered speechless…

Monday, January 16th, 2012 at 5:30 pm  
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Last week I celebrated my birthday with 500 members of my Entrepreneur’s Circle at our national monthly event in Birmingham. The theme was ‘Nige’s Big Birthday Bash’ and I was the one bringing the presents, or so I thought anyway!

Check out what happened just before lunch. I was seriously gobsmacked…

Twitter – Weekly Updates for 2012-01-13

Friday, January 13th, 2012 at 8:15 pm  
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Twitter – Weekly Updates for 2012-01-06

Friday, January 6th, 2012 at 8:15 pm  
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Twitter – Weekly Updates for 2011-12-30

Friday, December 30th, 2011 at 8:15 pm  
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